It’s becoming more and more apparent that people want to be shown new information rather than told it, so in other words, they would rather watch a video on a topic then read an article on the same topic. So we compiled 10 quick fire reasons why you should start using video to engage with your customers.
- Video is processed by the brain 60 times faster than text. So if you want to get your message to your customer fast you need video. – Psychology Today
- Videos are more likely to make your customer feel something than reading a page of text, so a video can help to make your customer feel warm and fuzzy. Which could mean more sales. – Psychology Today
- There are more mobile phones in the world than there are people, and video is better on mobile than text due to different screen sizes, so cater to everyone and use video. – AdWeek
- 59% of business executives would prefer to watch a video over read text. – Forbes
- Visitors to a website are 64% more likely to make a purchase after watching a video. – Koozai
- Conversion rates can increase to 51% when a video is included in an email. – Koozai
7. Having a video on your website will contribute positively to your website’s SEO. – Dreamgrow
- 52% of people are more confident making a purchase from a website that uses video – Invodo
- Between April and November of 2015 views of video on Facebook increased from 4 billion a day to 8 billion. People want to watch video, your video could be one of them. – Hubspot
- 81% of senior marketers are using video. So if you’re not using video, your competitors probably are. – Frank Celi
- It is predicted that by 2017 69% of global internet traffic will be made up of video. – Cisco
- Companies who use video see 41% higher website traffic than companies who don’t. – Aberdeen
- Native video can lift brand recognition up to 82% among people who are exposed to that video ad. –CMO
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