Online video advertising is already big. But how big will it be in a few years time? 2012 was a big year for advertising. The Olympic Games in London, the... read more →
ComScore have said it. IAB have said it. 15 seconds is KING. Last week in the blog article ‘5 steps to cut down your 60 second TV ad’ we saw... read more →
Several of the major social networks have now embraced video in one form or another. Twitter has Vine which offers 6-second video posting, Instagram just recently began offering 15-second video... read more →
With LinkedIn having just launched sponsored updates, we take a look at social media and how sponsorship and promotion on social networks are the way forward for marketers. LinkedIn is... read more →
We've all been here before. Quiet mid-summer afternoon, not a care in the world when all of a sudden...."BZZZZZZZZZ!" Natural human instinct tells us to run and dive for... read more →
Phone books. Remember them? The Google of yesteryear. Today most people search online, on mobile! It’s easier, faster and more convenient. But before you think the phone book is dead,... read more →
Have you become so overwhelmed by your wedding plans that you are tearing up at the drop of a hat? If so, you may be struggling with a serious case... read more →
Key terms: Click - every time someone clicks on your ad. Impression - every time your ad is shown on site CTR (click through rate) is the amount of times... read more →
Our time is precious. Especially our time spent browsing the web. As we wade through a plethora of content, constantly seeking entertainment or information our attention span is sharply reduced.... read more →
Ogilvy & Mather have created an extremely powerful anti-smoking video ad out of Thailand as we see children confronting adult smokers with the some harsh truths that we hide from ourselves. As the... read more →