What’s a better way to communicate with your customers than video? Pair your video with a great email campaign and you’re on to a winner. Here we’ll share some quick tips on effectively incorporating video into your email marketing campaign.
1. Segment your list based on email client
All of your customer will not necessarily have the same email client, segment your customer email list to reflect this.
2. Work around video support on email clients
To overcome the lack of video support on some email clients – do the following:
Put an image into your email that indicates that there is a video included. Have the image linking to your video, so when the image is clicked your video will pop up – see example below:
3. Subject line
Including video in the subject line of your email is proven to significantly increase open rates. Also consider putting in your most recent offer, this will inspire further interest. For some tips on subject lines, this post by Hubspot is helpful.