Video is taking over the online world. This means big changes for business. The marketing team for any business need to adapt to video and accept that it is the way of the future when it comes to marketing. Because of this we decided to create a short list of our top reasons your business needs to adapt to video marketing.
- Auto plays change how people consume video
On social media sites such as Facebook and Twitter, unless switched off, videos will automatically play in a user’s news feed. When scrolling down, the video plays straight away, immediately grabbing people’s attention. No longer is it necessary for people to seek out a video, instead it is right in front of them. This makes it easier for people to consume video but also it’s great for people who are posting to get views. The same can be said for a video ad. As they automatically play in the a users news feed, it’s a great opportunity to grab users attention and tell people about your business offering, which in turn will drive conversions.
- Video is speedy
In today’s fast paced internet centric world, everyone is in a rush, even if they’re not going anywhere, they want information fast. This makes video the best option when it comes to getting information to people fast. People process information from videos 60,000 times quicker than if they were read it, so show people information through video rather than text.
- Mobile is taking over
Mobile now makes up 50% of traffic and up to 69% on certain networks. With this in mind, it is important to consider how best to reach people on mobile. You guessed it, the best way is with video. Written text can appear small and can be lengthy to read on mobile, but video presents the same way as it would on desktop. Video is easy to view on mobile, so if it’s a choice between text and video, always go for video. Using video will allow you to target your audience on every platform, giving you the best opportunity to grow your business.
- Video is personal
When promoting a business a video can be a much more personal way to attract a new user or consumer. Your video could be made up of a person speaking about your product, or even just with a voice over. People will connect more to a human image, because subconsciously our brains are built to read faces. So when a face appears in a video our brains will engage quicker.
- Follow your audience
The latest ‘it’ generation to target through marketing are millennials. This generation is made up of people born in 1982 all the way to 2004. They are tech savvy, most having grown up with technology or becoming early adopters to new tech. For many businesses this is the generation that they want to target, because they drive conversions and have high engagement levels.
If your target market is millennials then you want video, simply because millennials want video. In order to compete with the numerous businesses vying for the same space you should do everything you can to differentiate yourself, the easiest way to do this is with video. That being said, video should still be used to connect with older generations. With 59% of senior executives choosing to watch video over text, and with the majority of senior executive not being millennials, this stats shows that video is still needed to engage with any audience.
Create the perfect video ad for your business at www.viddyad.com.
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