- Introduce your business
One of the best ways for people to get to know your brand is through a video. Video immediately engages the audience, and is a great way for your brand to become more personable, rather than portraying an image that your business is solely focused on money. In fact video increases a consumer’s understanding of your product by 74%.
It’s also the perfect way for your customers to learn how to use your product. With today’s waning attention spans, 60% of people will watch a video before reading text, and if they do start to read the text, they most likely won’t get to the end.
So essentially your customers don’t want to read, so in order to create a positive customer experience, put all the information into video.
- Take advantage of the market
41% of the world’s 7 billion people have access to the internet. That’s just under 4 billion people that you could potentially access online. YouTube and Social Media is no longer a young people’s games. With 48% of baby boomers and 58% of generation x using YouTube, it is important not to ignore a potential marketing strategy just because of preconceived notions that only younger generations are online. With 80% of millennials and younger generations using YouTube, your marketing strategy will not work without including video.
- Improve SEO
If you have a video on your website that links with the topic that an individual has searched, your video will be placed near the top of the video search results. This will increase traffic to your website, and with a great website, you may just make a sale.
- Higher engagement
If your video is engaging and entertaining the likelihood of an individual sharing it is much higher, and when someone shares your video that in itself is free marketing, more eyes seeing your video increases the likelihood of completing your company goal, whether it be increase of sales or just higher customer engagement.
- Build trust
73% of consumers consider a company that uses video as more trustworthy. With a statistic like that, can you really afford not to use video? Consumers use products and services they trust. Here’s a scenario, you and your biggest competitor have very similar offerings, but if you were to introduce video before your competitor, according to the statistics, your brand may seem more trustworthy. So the likelihood of a customer buying your product or service increases over your competitor simply because yours seems like the more trustworthy brand.
- Multi-channel attention
By condensing your chosen information into video format it makes it accessible on multi devices. Smart phones are designed to fit in your pocket so reading long pieces of information can be tedious on such a device, so a potential customer may choose not to read what you have to say. So compress your information into a video that can be easily accessed on every device, and reduce the possibility of losing a customer, who just didn’t feel like reading.
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