Video content marketing is taking over the world. While static images and blogs good, marketers have found a new medium (video content) that is more effective in terms of time-saving and getting your message across
However, we have found a glitch to creating viral video content. Being a new mode of interacting with customers, video marketers are still working on finding the right way to make an effective video. They are looking for factors that must be a part of their video to make it viral. While the struggle is still going on, we have managed to compile a few tips that will greatly enhance your dynamic video creation skills. They are as follows:
#1: Create relatable content
What do the most viral videos have in common? They are all branded videos sharing deep sentiments and emotions with its audience. In other words, their message is relatable and hits an ongoing subject in the society that people are passionate about.
By creating a video that is relatable to the viewer, you are creating a bond. This helps in delivering the impression that since you share the same sentiments, you must be similar and they will, therefore, be more open minded towards your message or product.
#2: Get your message across immediately
People are busy, understand that! They will not usually spend more than 2 minutes watching a piece of content. If the start of your ad does not grab their attention immediately, chances are that they will move on.
Try to keep it to the point. Get your main idea across immediately. You may have a lot of information to share but remember they are short on time.
#3: Go ‘Scrappy’
Unless you are a large multinational corporation looking to run large scale tv advertising campaigns you should keep your content ‘scrappy’. Scrappy, is a new word to the world of video marketing, especially since the dawn of Snapchat.
‘Scrappy’ doesn’t mean bad – it means quicker, faster, cheaper. Instead of spending your entire marketing budget on one expensive, professionally produced video ad; create several shorter, more ‘user generated‘, less expensive pieces of content. This enable you to react faster, more effectively and optimize your content in a shorter time frame depending on how your audience reacts.
#4: Branding is Everything
Make sure your customers know about you and your business/product. Remember, you can’t have customers/ profit if they don’t know you exist. Make sure to provide a link to your website and mention your brand someplace within the video.
YouTube has created easy linking features to make your life easier. Communication matters a lot! If your communication isn’t clear, you will end up with a confused audience.
Micromarketing is a marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers. Social media platforms, like Linkedin, allow businesses share content with highly targeted interest groups.
Narrowly define your audience by specific characteristics, such as profession, age or geography and create video ads to appeal the this group. If you can create great content I guarentee that if you have defined your audience well enough you’ll get high engagement.
#6: Repost, repost, repost!
Keep on nurturing your content. If you think your job is finished after creating a video and then posting it. Wrong! You have still got a lot to do to. Make sure your video content reaches to the right audience.
Keep pumping your video content across all your channel throughout the week. Use tools like Buffer/Hootsuite to automatically schedule your video content to be published at the most effective times.
Using SEO tips and techniques is another great way to make your content more visible and drive traffic to your site.
The present era of technology is evolving and you need to evolve your marketing techniques with it too. These are the few basic tricks that can do to immediately improve your current video marketing efforts. Incorporate them in your daily video content creation and you’ll see the improvement in the marketing results yourself.
Best of Luck!
Have any additional tips, tricks or hacks? Leave your opinions in the comments below!