YouTube is one of the most popular video platforms on the planet. It’s become so big in fact that a number of people have quit the everyday 9-5 jobs in favour of making videos for YouTube and subsequently earning a living from video views, some even making millions of dollars per year. With about 300 hours of video being uploaded to YouTube every minute, it can be very easy for the average video to get lost. So we took a look at some ways to help your video stand out.
The very first thing you need to do in order to get your video viewed is to make it interesting. You may think this seems obvious but you would be surprised at the amount of boring video on YouTube that people expect to be viewed. The likelihood of your boring video being viewed by thousands of people is very low. You need to offer a viewer something interesting, engaging maybe even educational. This way your potential viewers have a reason to press play on your video.
Discover what keywords and phrases people use to search for videos similar to yours. Utilise the tools available that will give you this information. Two free tools include YouTube Trends and Keyword Tool. By knowing these keywords you can then use them to tag your video, this will allow your video to appear in those searches. You should also put those keywords into your videos title, provided it makes sense to do so and only adds to the description of what your video is about.
In order for YouTube videos to be displayed on the front search page or to be suggested along the side of a video, a number of aspects are taken into consideration. One of these is the amount of likes that your video has. So if your video has great content, hopefully your viewers will hit the like button below the video, but of course you can always ask them for a like in the video or in an annotation boxes that you can set to appear on your video. More likes will help your channel and video views to grow, because YouTube recognises that video as potentially interesting for other people to view.
One great video won’t grow your views and subscribers. The most successful YouTube channels have multiple videos that each have the same high standard of engaging video. When someone views your video on the right hand column the YouTube algorithm will suggest another video from your channel. Having multiple engaging videos will allow YouTube to suggest your content to a viewer, which keeps them on your channel, watching your video and if they like what they see they may even subscribe to your channel.
The thumbnail is the first insight into your video that a person sees. So make sure it grabs viewer’s attention. Don’t use the same thumbnail for each video, it will make it difficult to identify your video. YouTube allows you to use whatever thumbnail you want, so you can use the stills from your video that they suggest, or better yet you could create a thumbnail that gives a visual overview of the video to grab user’s attention. This can help your video stand out among the thousands when a viewer is scrolling through a long list.
Multiple views on your YouTube video is great but you should use these views to drive people to your website or other social media sites. You can put your link at the start or end of your video, in the description box or in an annotation on the video. An annotation link on your video is probably the best way to grab user’s attention because it appears right in front of them and one click can bring them to your website.
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