Sit down and think about the message that you want your video to deliver, visually as well as script or text. Taking the time to plan your video will ensure that you don’t get off track and prevents your message being lost. Pick out the top points that you want to make. Take a step back and take a look at the video from your customer’s point of view. Maybe even get an outside perspective. Chances are you know the in’s and out’s of your business and feel that every piece of information is important when realistically your customer may only need to know where to go to get your product.
2. Make your message clear
Your video will be enhanced with the use of sound such as music or voice over. However you need to consider the platform that you will be sharing the video on. Many users of social media have videos automatically muted. For this reason you should be weary that you are not relying to heavily on sound to tell your story. Their is little point in a person watching a video but the message being lost only because they cant listen to it. Consider using captions on the video to combat this problem.
The average attention span has decreased from 12 second in 2008 to 8 second in 2015. For this reason it is imperative that you grab a viewer’s attention within the first few seconds of a video. Viewers won’t wait around, so a video should rarely exceed two minutes unless absolutely necessary, and at that the content must be engaging in order to keep your audience interested.
Audiences won’t wait around for ‘the big reveal’, so state your message as soon as possible.
Make sure your video tells the story of the brand, rather than having a random video just for the sake of it. The video should have the same look and feel of your website, social media sites and any other marketing tools that you are utilising. This presents a consistency and reinforces your brand with your customer.
If making multiple videos, again, ensure they are consistent with previous videos. For example, if using a voice over, use the same voice, eventually your customer base will associate that voice with your brand.
What use is a great video if the viewer is not prompted to visit your website or interact with your brand in some sort of way? Create a reason for the viewer to interact with your brand, turning a viewer into a customer. You may even consider using a coupon code at the end of a video.
Once you’ve created your video and have chosen the medium you want to promote it on, it’s important to remember the job isn’t done just yet. You should then utilise the many analytic tools available to you to assess how many people your video has reached, the length of time the viewers watched your video for and so on. By doing this, it gives you an insight into your audience and how said audience are interacting with your brand and more importantly, if the video has reached the desired result. If not then you may get a better insight into why. Maybe you should change your promotional platform, for example. Analytics tools are a great tool to aid you in your promotional plan.
With over 85 million stock photos and video to choose from why not build an ad for your business at viddyad.com
Image source: Udemy