ComScore have released their latest online video rankings. For the first time this year, Google has dropped out of the top 3 online video ad properties. But it maintains its lead in the video content properties tables, as it has done since February.
LiveRail capturing the #1 position with 3.9 billion ad impressions. AOL, Inc. came in second with 3.8 billion ads, followed by BrightRoll Platform with 3.1 billion, Google Sites with 3.1 billion
Some of the more interesting stats that came out of this month report include the following:
Video ads reached 54.3 percent of the total U.S. population an average of 170 times during the month.
The duration of the average online content video was 4.3 minutes, while the average online video ad was 0.4 minutes.
Time spent watching video ads totaled 10.9 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.7 billion minutes.
March has been the best month for Video ads in 2014, the table below represent percentages that video ads views took from the overall number of video views online.
|Month||Percent of all videos viewed being video ads||Percentage of minutes spent viewing video ads|
With the percentage of minutes video spent watch video ads at a steady rate, we could see it break the 6% barrier over the summer months.
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