It’s kicking off on the 23rd of March. With an entire section of the event dedicated to video and content, we here at Viddyad are eagerly awaiting the event! One of the main discussions at the annual gathering will surround the fact that video experiences by consumers are increasing and evolving at a rapid pace, and the belief that advertisers must match this pace and invest in online videos.
Another hot topic to look forward to at Advertising Week Europe is that of tech and innovation. Our interest in start-ups and exciting new companies will be delighted by the events exploration into some of the more established up-and-coming companies in the spotlight of technology and innovation. We all know the brilliant success stories of Instagram, Snapchat and of course Facebook, and during the event we will get an insight into emerging companies who are offering new unique services to consumers and marketers alike.
Of course these companies and services all have one thing in common when aiming to provide their consumers with their ideal personalized experience: data. During Advertising Week, industry thought leaders will discuss the growing importance of managing consumer data, and the importance it holds in the future of advertising.
This is the third year that the event will be held in Europe, with renowned industry professionals and exciting events for each topic, Advertising Week is an event to be sure to tune in to.