It’s that time of year again, Advertising Week!
With a massive 90,000 attendees and 190+ seminars and workshops, it’s going to be a week jam-packed with everything advertising/marketing and communications related. From celebrity speakers to advertising thought leaders and new disruptive exhibitors, attendees are in for a treat.
Hosted by Joanna Coles Editor in Chief or Cosmopolitan, featuring Sheryl Sandburg and Jonathan Klein CEO & Founder of Getty Images.
A Conversation with Marissa Mayer
Robert Safian Editor and MD, Fast Company will sit down with Yahoo! CEO Marissa Mayer to discuss innovative ad formats and new technology in the digital age.
Jamie Oliver: Engaging a Digital Native Generation
For anyone who is a fan of The Naked Chef, this will be an interesting talk. The panel will focus on the creative side of a YouTuber and their relationships with brands.
This is one of the largest forums of the week, Native ads are the new hot topic for marketers. The forum includes Facebook’s Ads Product Manger, Scott Shapiro and Jonathan Lister, North America Sales, VP of Marketing Solutions.
This Wednesday will see 17 video related companies exhibiting and 11 events discussing video taking place.
Events to watch out for:
Wednesday · 2:00 PM · Times Center Hall
Video everywhere is the single most disruptive force on the digital landscape. Insiders go deep on video’s today and tomorrow.
Creating Video Content for How it’s Consumed
Wednesday · 12:15 PM · Times Center Hall
Join Jonathan Perelman, BuzzFeed Motion Picture’s Vice President as he examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed. From LOLS to CUTE cat videos that pull at your heartstrings, Jonathan will dive into the science behind creating shareable content for the social web.
Engagement Matters: The Future of Digital Advertising in an ADD Economy
Wednesday · 1:15 PM · Times Center Hall
The rise of new technologies and the shift in the way ads are bought, sold and measured online has born a new sense of urgency to winning the attention of consumers, and creating standardized measurements for that attention.
THE WORLD’S PREMIER GATHERING OF MARKETING AND COMMUNICATIONS LEADERS. VERSION XI
Advertising Week is the world’s premiere annual gathering of marketing and communications leaders each year in New York City.
With more than 250 distinct events, The Week is a hybrid of thought leadership seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.
Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures.