Ogilvy & Mather have created an extremely powerful anti–smoking video ad out of Thailand as we see children confronting adult smokers with the some harsh truths that we hide from ourselves.
As the ad progresses, it is shocking to see children asking for cigarettes while adults stand back in amazement. Combining shocking images of thee children with the responsible and informative answers supplied by the smoking adults, it is safe to say that Ogilvy & Mather, and the Thai Health Board have successfully portrayed their anti-smoking message.
Would you quit after watching this striking ad?
As a non-smoker I am in no position to pass remarks on the struggles associated with quitting. However, as a human being, with emotions, I can clearly see the benefits an ad like this may have on smokers if rolled out in the Western world.
- IDU ANTI SMOKING CAMPAIGN quit before it quits you (aghniasheilawilly.wordpress.com)
- US Adult Smoking Rate Drops To 18 Percent: Are Graphic Anti-Smoking Campaigns Getting Results? (medicaldaily.com)
- The Next Big Thing in Anti-Smoking? Recorded Messages on Cigarette Packs (counselheal.com)