So you’ve created your video, decided what audience you’re targeting and what platform to distribute said video on. You want your video to reach the most amount of eyes possible because you’re proud of your effort and want to see a return on investment. So now you’re thinking of the... read more →
Jul 04
Jun 05
First up, what is Personalized Video? It’s where you use specialist video software to automatically put your leads/customers’ personal information right into the video itself, for example: name LinkedIn photo ... read more →
May 09
Grainne Barron, CEO and founder of Viddyad, has been appointed to the Governing Authority of University of Limerick (UL) by the Minister for Education and Skills, Richard Bruton TD. Grainne Barron is responsible for commercial product development internationally for Viddyad. She is a recognised expert in video advertising technology and... read more →
Mar 27
The Irish Technology Leadership Group hosted its annual Silicon Valley Global Awards celebration this month, recognising and celebrating the achievements of 50 Irish and Irish-American technology leaders making significant impacts in their field. Viddyad Founder & CEO Grainne Barron was recognised as one of top 50 Irish influencers making momentous strides... read more →
Sep 06
The KPCB Internet Trends report states us that by the end of 2017, 74% of all online traffic will be video. It is pretty astounding how video content has surpassed written content. This means that now more and more marketers will be investing in video creation. In fact, video will no longer be an accessory... read more →
May 22
Video content marketing is taking over the world. While static images and blogs good, marketers have found a new medium (video content) that is more effective in terms of time-saving and getting your message across However, we have found a glitch to creating viral video content. Being a new mode... read more →
Mar 15
How can you attract new customers and drive sales? This question is probably on the mind of every business owner across the world. One of the best ways? Using video for your business . Video is fast becoming the best way to communicate with people. It get a message across... read more →
Feb 28
It is no joke when people say the a video landing page converts. Video Traffic is exploding. As of 2015, 70% of all internet traffic was video data. This is expected to reach 80% by 2020. The news is filled with Snapchat's IPO and other social networking sites are scrambling... read more →
Feb 20
Facebook is not kidding when they say that they are a video first company. Facebook recently announced a soon to be app that will allow users to stream videos on their TV’s. So How Will This Work? It seems pretty basic. So this is a way to broadcast whatever... read more →
Feb 06
With Facebook moving to a video first platform, video is without a doubt the digital marketers new golden gun. This trend has led to an increased number of video posts on Facebook, so, in order to have a competitive edge for your business, you need to design your Facebook videos in... read more →