Whether it’s a company overview or a short 15 second product ad, having video content on your website should be a priority. Here’s some top tips for the different types of video you can use to improve your site.

General explainer video

Bear in mind that attention spans are not as long as they once were, so create the video in a way that’s as engaging as possible. If you’re selling a product or a people-orientated service, it’s best to have the face of your company in the video so users are drawn to them. They should be between 30-60 seconds long and contain some sort of a product demo, whether through static images or a video of the product working (remember you can upload your own video clips to our editor).

Your video should:

• Introduce the problem that your product solves
• Answer the problem with your company’s solution
• Include a quick overview of your product/service
• Have a clear call to action

Product video

If you have more than one product or line of products, keep the videos short and to the point. Try out these tips for your product ad:

• 15 seconds
• 2-3 points on product benefits
• Clear call to action

Case studies and testimonials

Get some quotes from your favourite customers and stick them in a neat video presentation to boost your reputation.

Testimonials can be very useful to new business who want to establish trust:

• Ask your customers for quotes – most businesses will happily give referrals as it also works as a promotion for them
• Use company logos and/or photos (with permission!) in the video so it looks professional
• Include facts – “sales increased by XX%”

Video background

One of the emerging trends in web design is the video background. This usually involves a simple repeating video loop in the background on the landing page of a website. A slick video can bring your site to life and catch the user’s attention

To get the most out of a video background, consider using the following guidelines:

• Keep the content simple – too much action might distract from the focus of your webpage
• Use soft colors and contrast these with the action buttons on your page
• Make it fast – Consider using a CDN for delivery and make sure mobile users aren’t left hanging

Tutorials and guides

Want to keep your customer’s attention while explaining a feature of your product or website? Try using a video:

• Use screenshots or video of your product or website
• Keep the steps simple and give the user time to process instructions
• Add a friendly voiceover to help guide the user

Event videos

Having a big event?

You can announce it in style with a video:

• Use footage or pictures from previous events
• Find stock representative of your event
• Include the location and the date in your call to action at the end

Above all, keep the focus of your videos simple. It’s good to experiment, as every website and product is unique, but make sure you play to your strengths and find the video style that’s right for you.

Need some help getting your ad online? Check out our previous blog post that explains how to put your video ad on your website.

Get started creating your video now