Your “About Us” page is probably the most visited page on your website. Yet we are rarely impressed or inspired by them. Rather than engaging and stimulating content, businesses generally opt for text heavy dull corporate descriptions that most people never finish reading.
With the saturation of content on the internet, our attention spans are becoming more and more condensed. What used to be acceptable as a narrative description of the lifespan of your business is now defunct and customers are seeking concise and informative content that they don’t have to work for.
Video offers an engaging way for your business to tell its story to those interested. Your story should consist of 3 elements:
WHO: Introduce your company
WHAT: How your have the solution to their problem
WHY: Reasons why they should choose you
Here at Viddyad we have leveraged the power of video to tell our story:
Our video ad creation software can also be used to create your own personalized About Us video for your corporate website. In a matter of minutes you can upgrade your business’s story to an interactive and informative experience for customers.