ComScore has released its monthly video ad data figures for December. The report shows significant increases in online video consumption, with December being the only month on record for online content videos to exceed 50 billion views.
Facebook has overtaken AOL as the second highest online video content property, with Google staying at the top. Facebook’s rise may be due to increased sharing of Vines on news-feeds and less significantly the limited roll out of auto play video ads, however with a wider roll out of Facebook video ads imminent , video consumption via Facebook will dramatically increase.
AOL has maintain its lead position with LiveRail.com beating Google sites for second place by increasing the amount of videos ads served through their exchange dramatically since November.
January will be an interesting month for content videos as marketers everywhere will kick off new campaigns with videos. Everything looks set for the 50 billion view mark to be broken in 2014.