While Facebook’s revenue amounted to less than expected ($3.54 billion rather than the $3.56 billion in revenue expected by analysts), its mobile video ads proved to be a massive success. Mobile ads have increased the company’s revenue and its share price this quarter.
Video ads gained a lot of attention in the quarterly report, with it being revealed that a whopping 4 billion videos are watched on the platform every day.
Sheryl Sandberg, facebook chief operating officer spoke about the benefits of video ads for SMBs at the conference.
“I think all marketers have the opportunity to do video and that’s pretty exciting, including SMBs (small & medium businesses) who would never be able to hire a film crew and buy a TV ad. We’re seeing those put video in. Over 1 million SMBs have posted videos and done really small ad buys around them. And that’s pretty cool because I don’t think there are probably 1 million advertisers who have bought TV ads in that same period of time.”
The popularity and accessibility of Facebook’s video ads means that businesses and advertisers who can’t afford professional TV advertisements, can obtain massive reach by creating a simpler video ad and posting it to Facebook. If you want to try out creating a free video ad for yourself, check out Viddyad. Let us know what you think too. We’d love your feedback.