Video is now one of the most important assets a marketing team have at their disposal. Here are three quick tips to get the most engagement possible from your video ad.

1. Add the video to your website 

This might be the most obvious tip, but it can be the most effective, as videos with websites increase conversion rates and rank higher on search because of Google’s love of rich media.

2. Search engines love videos 

Google thrives on rich media, especially video. If you upload your video commercial to YouTube, it’s listed on the second largest search engine on the planet.

3. Start a pre-roll ad campaign 

Find how to start a YouTube advertising campaign here.