Blog

Sep 25

Google Advertising – All You Need to Know

YouTube 

With millions upon millions of visits every day, YouTube is a prime ad space.

Options for running an ad campaign on YouTube include: 

  • Channels (YouTube Partner Channels)
  • Videos (YouTube Videos)
  • Sites (Google Display Network – includes YouTube.com as a publisher

Search Ads

If you’re using the search ads option for your Google AdWords campaign it means that your ad will show up when customers use a search term relative to your product.

Mobile Ads 

Appear on devices within Google search results, just like a desktop.

Display Ad network 

The display network is a mixture of ad targeting with contextual, placement and audience targeting all at work.

  • The Google ad display network reaches 80 percent of internet users worldwide.

Double Click 

Allows advertisers to maintain their ad campaigns (Double click does not let you actually create an ad, you need to submit it – make one with Viddyad).

Features of Double Click include:

  • Double Click for Advertisers
  • Double Click bid manager
  • Double Click rich media
  • Double Click search
  • Double Click studio

The beauty of all these fantastic advertising products is that video ads can be used on all! The main goal for any advertiser is to drive awareness of their brand across the digital platform. By using Viddyad to make your video, and Google ad products to run the ad, you can do exactly that. With our cost effective ads, (only $99 for 10 seconds) you can spend more money actually running the ad.

Viddyad.com
Related articles