Google AdWords for Video was announced just over a year ago. Check out how some early adapting companies have utilized this service with great success. Unfortunately, too many SMBs are yet to do so! In fact, many do not fully understand what Google AdWords means. Our goal is to provide you with an easy to follow Google AdWords for Video guide so that you can raise your companies brand awareness and drastically increase site traffic that will help you achieve the ROI you have always desired. We will firstly provide a summary of what AdWords is and then delve further into this new service for online video ads, highlighting the key opportunities available to your company.
Google AdWords Basics
- Allows your company to advertise on the internet to sell products and/or promote information through website traffic
It uses Pay Per Click (PPC) advertising so you only pay when your ad is clicked on
The amount paid will depend on how much you bid for a keyword in your ad
Wordstream.com provide a brilliant infographic that explains exactly how the bidding process in an Adwords auction works: http://www.wordstream.com/articles/what-is-google-adwords
In order to improve the effectiveness of your ad, you will need to understand the term “Ad Rank”
- Ad Rank simply determines the position in which ads appear on the search page
Bid – the maximum amount you are willing to pay every time someone clicks on your ad
Quality Score – an estimate of the relevance and usefulness of your ad, keywords, website landing page and the likelihood that users will actually click on your ad.
The higher an ad ranks, the higher it will appear on the search results page. Therefore, it is crucial that you achieve a balance between the amount you bid and the overall quality score. If done correctly, companies with excellent quality and relevance of content, may in fact, rank higher than companies who have bid more.
Online Video Ads Have Higher Impact Than TV Ads
Why Use Google AdWords for Video?
There are over 1 billion monthly visitors to YouTube and with a video ad, you can now take advantage of this monumental user base. Irrespective of industry, video advertising allows companies to achieve symbiotic relationships by providing customers with rich and engaging content while simultaneously allowing them to tell their story and ultimately grow their business. Google AdWords for Video uses the same AdWords platform as described earlier – you pay for clicks and set budgets with bids. The only difference this time is that advertisers will only pay for video ads when users choose to view them.
AdWords for Video has all the tools you need to create and publish your video ads. You no longer have to spend valuable time jumping from one software to another, to track your videos progress. Everything you will need to analyse videos and gain insights is in one place! Campaigns can now be set up faster, become more accountable, and are much more insightful.
Benefits of Google AdWords for Video
Set up campaigns with ease – Linking your YouTube account to AdWords allows you to quickly select and run your video creative
Gain Insights – You can view statistics to see just how well your ads are performing, then update your campaigns accordingly
Find and reach the perfect audience – choose from a range of options, including demographics, keywords and interests
- Spread your message further – Avail of YouTube’s 1 billion monthly visitors user base plus the thousands of websites on the Google Display Network
Pay by the view – TrueView allows users choose your, which means you only pay when users choose you videos – With TrueView, you know that these users are already interested in your company’s offering and there’s no minimum spend requirement for AdWords
You choose where your ads appear – making it easier to find popular and/or hard to reach audiences
Get your audience to act – Display a customer call-to-action as an overlay on your TrueView in-search and in-display videos on YouTube
Detailed Reports – See who is viewing your videos, how long they are watching them for and what other actions they are taking – liking, sharing, visiting your website, etc.
In 2012, online video was the fastest growing advertising format, growing 58% during that period with Frost and Sullivan (2012) stating that “online display advertising will grow at a rate of 17% annually.” With video advertising experiencing such rapid growth, it is the perfect time to test out new marketing strategies. Have a dip in the video advertising pool and see how much you can grow your business with Google AdWords for Video.
- 5 Reasons to Start Using Google AdWords (business2community.com)
- Search Engine Marketing with Pay-Per-Click (PPC) Advertising by Google AdWords (adwordmediauk.wordpress.com)
- AdWords – the perfect fit for small businesses ? (vklaebe.wordpress.com)