Google recently announced that TrueView video ad formats will be changed from the current three formats to a more manageable two.

Whats the difference?

TrueView video commercials currently offer the following formats:

• TrueView in-stream ads
• TrueView in-search ads
• TrueView in-display ads

This will be changed to:

• TrueView in-stream
• TrueView in-display

This move will combine both in-search and in-display formats.

How will it make TrueView better?

In their blog post, Google state that this update will do the following:

1. Organizes TrueView around how a user interacts with the ad

2. Advertisers choose where they want their ads to appear at the campaign level

3. Deliver more relevant ads on the YouTube search page

What this means for existing advertisers? 

As with all of Google’s updates, it will be a seamless process and from May 15th, existing advertisers will be able to upgrade their current videos in a dedicated upgrade center. After April 15th, all new campaigns will use new TrueView settings.