Google recently announced that TrueView video ad formats will be changed from the current three formats to a more manageable two.
Whats the difference?
TrueView video commercials currently offer the following formats:
- TrueView in-stream ads
- TrueView in-search ads
- TrueView in-display ads
This will be changed to:
- TrueView in-stream
- TrueView in-display
This move will combine both in-search and in-display formats.
How will it make TrueView better?
In their blog post, Google state that this update will do the following:
What this means for existing advertisers?
As with all of Google’s updates, it will be a seamless process and from May 15th, existing advertisers will be able to upgrade their current videos in a dedicated upgrade center. After April 15th, all new campaigns will use new TrueView settings.