When it comes to creating a video ad, there are countless options, but where should you even start? We decided to compile a short list to help you when making your video ad.
First things first, you need a plan. You need to decide what exactly it is you want your video ad to achieve. Most likely, you want to drive sales or maybe you want people to know about an event you have coming up. Whatever it is you want your video to achieve, you need to consider your target audience. Once you decide what you want your video to do for your business and the market you want to target it will be easier to decide on the content to put in your video.
- Write a script
Once you have your plan, consider writing a script for the video. Even is your video doesn’t have dialogue, a script will help you outline each scene you want to depict and will help you stay on track.
- Engage
In order for your video to be in any way successful, you need to engage your audience. If you do not catch the audience attention within the first 3-5 seconds of your video they most likely won’t watch the rest of video. Some of the best ways to help engagement is to create a video that would invoke an emotive response. Making someone laugh is one of the best ways to get a viewer to watch your entire video for them to like it or even share it. But be careful, the emotion should come naturally, if you’re trying to hard, viewers will know and most likely skip your video.
- Watch your language
Don’t over complicate the language that you use in the video, either through voice over or onscreen text. Don’t make the mistake of assuming that everyone will understand the wording that you use. So don’t use industry jargon or buzzwords, keep it simple and to the point, that way it’s accessible for most people.
Don’t forget to brand your video sufficiently. Make sure your logo appears at least once within the video, so that people will associate your brand and video when they see your logo again. Also don’t forget to include a call to action on your video, whether you want people to visit your website or attend an event, always make sure they know what it is you want them to do.
Video is one one the best tools to use when trying to get your message to your audience, but even video has limitations to what can be achieved through the medium. A short video with some information will be better than a long video with multiple points of information. With too much information your audience will most likely become disengaged. Don’t try to do too much in one video, something simple will work better.
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