Just when we thought they had outdone themselves, we hear that Apple have an electric car in the making! The rumor mill has been going into overdrive this past week surrounding new plans from the tech giant. From Smart Homes and Smart Watches to electric cars, Apple have been causing a lot of conversation, and not all of these discussions have been positive.
Former CEO of General Motors, Dan Akerson is strongly discouraging Apple from making the car. He insists that the car business is a difficult one even for specialists to understand and that Apple “have no idea what they’re getting into if they get into that”. Akerson’s advice to Apple was that they should stick to what they know, and put their energies into making electrical accessories for car manufacturers, but steer clear of attempting to create the cars themselves.
It is not yet clear whether Apple will go ahead with its alleged plans for an electric car. Tesla have been dominating the electric car arena, but it won’t be long before there is strong competition. Google are already working on self-driving technology for cars so it shouldn’t come as a surprise that Apple are also considering this venture.
For now the rumors remain rumors, with reports claiming that hundreds of Apple employees are secretly working on this project code-named “Titan”, and that the team has been meeting with high-end car manufacturers.
Can Apple transition from making hand-held devices to building electric cars? Various reports and numerous spectators certainly suggest that intent.