In the last couple of days, LinkedIn have just launched the Showcase Page – a new feature that allows companies to create a page based on a unique aspect of their business.
What it really means
Some of your company page admins may have received an email in the last couple of days letting you know LinkedIn are retiring the Products and Service pages. Showcase Page is essentially a more efficient version of the current Product and Service pages.
What does a Showcase Page do?
It lets you build a page for a specific aspect of your business. With Products and Services being retired, we suggest you make a Showcase Page for your products/services. Currently you can create a max of 10, but you may apply for more.
LinkedIn members can follow your showcase page. With this in mind, it might be an idea to create a Showcase Page if you have a partnership program so partners/potential leads may keep up with specific program updates.
- Distinct design includes a larger hero image.
- Two-column feed design to highlight the most relevant content.
- Attract a distinct set of followers to a dedicated page.
- Deliver updates directly in the feed of your followers across mobile, tablet, and desktop.
Showcase Page may prove to be a key lead generator as it allows for separate updates from the general company page, allowing brands to create more engaging conversations.
What about video?
You can update your Showcase Page with videos, just like your company page.