Seeing video advertisements on your Facebook news feed has no doubt become a regular occurrence.

The Facebook Call-to-Action button brings added attention to your video or website from your Facebook cover image.

There are seven different CTA buttons: Watch Video, Sign Up, Shop Now, Play Game, Use App, Contact Us, and Book Now.

Brands with a Facebook business page can utilize the CTA feature with viewers watching their uploaded video, which can be a native upload, or hosted from another platform, like Viddyad! The feature allows brands to transport the viewer to their specific landing page.

This landing page can be inside or outside of Facebook, and gives the business the opportunity to convert those viewers into leads.

Setting up a Call-to-Action button for your business’s Facebook page is simple. Once you select ‘Create Call-to-action’, located beside the ‘like’ button, select which one of the seven CTA buttons you would like to apply, and add the corresponding URL. Once your CTA button is set up, you will be able to monitor the corresponding statistics for the selected post for the previous week.

This is a great opportunity for you to showcase your brand through a personalized video advertisement and create leads through Facebook’s Call-to-Action feature.