Marketers are under increasing pressure to find something fresh and new to bring their brand to the forefront, below are some of the more innovative ways brands market themselves.
This brings your latest IKEA catalog alive, with most people craving interactivity, IKEA give the people what they want. With it being a free app and a 4+ rating already, IKEA is onto a winner.
L’Oreal’s INOA color capture
Although not an augmented reality app color capture is more geared toward social media sharing, users can capture bubbles on their map (the bubbles are partaking salons) enter their details and they could win a prize.
Every company should have these bad boys in their artillery. Hand for both print and online, they bring users directly to where you want them to be.
Tip: They can go down very well on business cards.
O2 priority moments
O2 are notoriously good when it comes to loyalty rewards and their customers love them for it, priority moments allows advertisers to show their business to local O2 customers in their area. The best part is O2 customers can get discounts with this. Seriously how cool is that?
Facebook check in
This is probably the easiest way for small businesses to grow their Facebook audience. One person checking themselves and 3 friends in could lead to hundreds of people seeing your business name on their news feed. Many businesses give discounts and maybe even a free round of drinks to customers if they check themselves in. Most recently nightclubs have offered free entry to those who check in, may be simple but it’s effective and it works.
- IKEA’s Augmented Reality 2014 Catalog Lets You Preview Products in Your Apartment! (inhabitat.com)
- Virtually Furnish a Room With IKEA’s Augmented Reality Catalog (mashable.com)
- We’re so excited and just can’t hide it! – The new IKEA Catalog App 2014 has Metaio inside (augmentedblog.wordpress.com)
- IKEA Catalog Covers from 1951-2014 (home-designing.com)