Google’s announcement of this change means that mobile-optimized sites will be given preference over non-mobile-friendly sites, directly impacting their search engine rankings.
So, why is this important for your business? Well, roughly 50% of all Google searches come from mobile devices. The number of people using smartphones and tablets to carry out online tasks is constantly growing. It’s crucial that a user gets just as good of an experience visiting your site from their phone as they do from their computer. Makes sense, right?
Find out here if your site will be affected by the upcoming changes. If it didn’t pass the test, fear not, you can follow Google’s simple steps to make your site mobile friendly. Also you can always add video to your site of course – as sites with video on their landing pages are 53% more likely to get seen by Google than static sites.