Dublin, Ireland – SXSW Finalist Viddyad, has taken the top prize for Creative Industries at the prestigious Innovation Awards, hosted by the Irish Times.
April 10, 2014
Speaking shortly after the victory, Viddyad CEO and founder Grainne Barron said,
“We’re honored to receive this award. We were delighted judges connected with our goal to democratize video ad creation”.
The Viddyad platform lets anyone create a video ad in minutes. As the world’s first cloud-based video ad tool with a built-in content library, Viddyad gives users access to over 10 million professional videos and images. Using a play before you pay model, businesses make their own video ads for free, only paying when they’re 100% happy with their creation. Once bought, video ads can be instantly pushed out to Google AdWords, LinkedIn, Facebook and other sites, or used on any physical device. Viddyad makes video ad creation super easy, super fast and super affordable.
Video advertising is the fastest growing online medium and continues to soar with the rise of Google AdWords for Video, as well as Facebook, LinkedIn and many other online advertising platforms. Recently ComScore released figures showing that Americans viewed nearly 24.6 billion video ads in the month February alone. Also, with Facebook having just launched video Ads as an advertising format, 2014 will be another year of massive video content growth.
Viddyad previously gained international recognition when they were awarded the ESB Spark of Genius prize at TheSummit 2013. Since then, they were named as finalists at the SXSW Accelerator Awards in Austin, Texas and are currently in the middle of a funding round.
The Irish Times InterTradeIreland Innovation Awards have showcased and rewarded excellence in innovation across a range of groundbreaking products and services for a number of years.
Previous winners at the Innovation Awards include Trustwater and Gabriel Scientific, who have both gone on to raise in excess of $5 million and are now industry leaders in their respective fields.