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Jun 07

Online Video Advertising is Here to Stay

Companies are always looking for innovative ideas and new technologies that will enable them to generate high revenues at minimal cost. The new frontier is here.
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Viddyad – How it works from Viddyad Limited on Vimeo.

Click here to get started for free with Viddyad

Online video advertising allows companies to publish ads that increase brand awareness, brand credibility and product promotion. At Viddyad, we believe that this new kid on the block is here to stay!

Wallblog.co.uk are a fantastic source for online video statistics. Online video ads will directly help drive traffic to company websites with ReelSEO also stating that 4/10 consumers will visit a brand’s website as a direct result of watching a video. We ask the question: why shouldn’t SMBs incorporate online videos into their marketing strategies?

http://wallblog.co.uk/files/2013/05/socialvideo.jpg

If you are unsure of the online video advertising market or would like to learn more, check us out on Pinterest, Twitter, Facebook and YouTube. We like to provide users with useful infographics that highlight the vast opportunities readily available to companies who incorporate online video ads in their marketing strategies. Consumers are interacting with online video everyday. Why not have them interact with yours too!

Ever wanted to make a video advertisement? The following are typically what you would need on your ‘checklist’ :

  • Cameraman

  • Sound Engineer

  • Photographer

  • Large budget!

At Viddyad we say “toss that ‘checklist’ in the trash!”

In 2013 Viddyad was founded by a team of technical, marketing and video production professionals with more than 20 years experience in online technology, TV production and digital media.

Viddyad is an automated online video advertising platform. We want creation of video ads to be available to the masses at an affordable price.

How we are different

How we are different

Traditionally SMBs would have to go to a production company to get their video ad, which proves time consuming and costly.

The DIY route is, simply put, complicated and time consuming and can be the most costly route.

Viddyad provides 4 simple steps

  • Register

  • Choose your the duration you want your ad to be

  • Choose your content from a stunning library of millions of images and video clips

  • Share the watermarked version for free, or buy, download and promote the watermark-free, HD version

How simple is that ? Did we mention it can all be done in just a few minutes?

Mouth watering statistics that we love:

  • Online video advertising spending will surpass 1 billion Euro in 2014 – Forrester

  • 66% of the world’s mobile traffic could be generated by video by 2014 – Frost and Sullivan

  • eMarketer estimates that this year, 22.3% of all US digital ad spending will come from retailers, a percentage that has held steady over several years.

Video ads can be used in a variety of areas, for example:

  • Digital signage

  • In store – playing on tablet or iPad

  • Social media – users of social media are 5 times more likely to click on a video ad

  • As part of a Google AdWords for Video campaign

  • On a company website

  • On a continuous loop in the office/reception area

We are an essential tool for small businesses, even more so in 2013, now that the video ad industry is growing at breakneck speed! Don’t feel that videos will not work for your industry. Online video advertising is growing in a wide variety of business sectors. If you need more information, just take a look at the infographic below provided by videonuze.com. 

http://www.videonuze.com/article/excellent-infographic-details-q3-online-video-ad-spending-and-performance

So our question is, when will you start creating your own video ads? 

http://www.viddyad.com/

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