Remarketing to YouTube Viewers with AdWords

By running a YouTube ad campaign, your ad has the potential to be seen by millions of viewers. But what if you got a second chance to market to the users who have already interacted with your channel and retarget them? Well, YouTube video ads allow you to do exactly this: ‘Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online’.

Retargeting applies to anyone who:

Retargeting allows you to do the following:

Develop greater scope for the ad
As customers have already showed interest in your product and they are now on your remarketing list, this could mean better ROI for businesses
With Trueview, you only pay when a user views your ad, which means prices are somewhat more efficient than they would be for normal impressions

Features of video remarketing:

Target your customers by interests and topics
Similar to above, you can choose the formats which you want your target audience to see
A major amount of tracking can be done with retargeting and reports generated allow you to choose which variation you need to raise your bid on

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