New Balance have teamed up with creative agency Arnold Worldwide to unveil a new campaign that documents real people who are redefining the current state and future of running. “We’re not sprinkling magic dust on anything, but what we are doing is getting people in motion”. This new campaign has introduced the term “Runnovation” that will be used to represent the dedication and commitment the brand has promised to the sport of running and innovation.
[youtube=http://www.youtube.com/watch?v=ogvOmiSYhew&w=560&h=315]
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