You may have heard that social media users are taking over the Eiffel Tower as part of French carrier Orange’s Twitter campaign. The EURO 2016 sponsor will tally up all posts supporting a UEFA EURO 2016 team. According to SocialTimes, after each day’s final game, the Eiffel Tower will light up with the colours of whichever team received the most social media support that day.

Your tweet could even have the potential to be broadcast on the Eiffel Tower, as a selection of the best tweets from that day will be projected onto the Paris monument.

Twitter has also launched special edition EURO 2016 emojis that are triggered by hashtags, such as your team’s national flag or football. Not to mention, any tweet using the official hashtag #EURO2016 will trigger an emoji of the EURO Trophy.

However, the Eiffel Tower isn’t the only thing EURO 2016 fans are taking over with social media. Barthelemy Collin mentioned in the official Twitter Blog that fans can utilize social videos on Twitter through apps like Vine and Periscope to enhance the #EURO2016 experience. Vine will have its very own @EURO2016 channel and Periscope will be going behind the scenes of the football action.

Vine sensation Joe Charman, famous for his viral comic tricks, will be creating a series of trick shots around the fan zones to keep fans entertained. While French chef Pierre Gagnaire will also be using social video to increase fan spirit and share recipes based on teams’ national cuisine.

SocialTimes also announced that Facebook is getting in on the social video action with their Facebook Live feature. Prior to the start of the games, the social media network released a series of Facebook Live videos to get fans into the #EURO2016 spirit leading up to the tournament.

So what will social networks think of next when it comes to social campaigns?

Well one thing is for sure, social media and social video will only continue to grow outside of promoting large scale events. All we can do as users is try and keep up with it all, and hop on the social train before we get left behind.

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