When thinking of social media and social networking sites to market your company on, you may think of sites such as Twitter and Facebook before you think of LinkedIn. LinkedIn,... read more →
[wpvideo zZrE5yBD] It's that time of year again, Advertising Week! With a massive 90,000 attendees and 190+ seminars and workshops, it's going to be a week jam-packed with everything advertising/marketing... read more →
Over the last few months the most popular social networks have made some big changes to their platforms. Twitters updated their profile design. In February Facebook launched autoplay videos. Recently LinkedIn added 'Showcase Pages' and this week Pinterest... read more →
In the last couple of days, LinkedIn have just launched the Showcase Page - a new feature that allows companies to create a page based on a unique aspect of their business. What... read more →
Since May 2013, LinkedIn have allowed users to upload projects to their profile to showcase their work with files and/or links. Users can also do the same in the summary... read more →
Facebook owned Instagram are about to introduce video ads into the newsfeed of users with in the coming months. Instagram will join LinkedIn as the only social networks to provide video advertising... read more →
Researching your target market is key for your brand engagement, choose relevant channels for your targets. Evoke strong signals from each channel, this is were media planning comes into action. Have plans... read more →
With LinkedIn having just launched sponsored updates, we take a look at social media and how sponsorship and promotion on social networks are the way forward for marketers. LinkedIn is... read more →
Key terms: Click - every time someone clicks on your ad. Impression - every time your ad is shown on site CTR (click through rate) is the amount of times... read more →