We like to think of ourselves as the Julia Child of video ad making: Since we'll be doing online video ads, you'll need: 1 online video maker, oh look we've found... read more →
Guerrilla marketing is proving to be one of the most effective ways to get a brand image out there. Our recent play on the concept - "gorilla" marketing - went... read more →
Your "About Us" page is probably the most visited page on your website. Yet we are rarely impressed or inspired by them. Rather than engaging and stimulating content, businesses generally... read more →
Online video advertising is already big. But how big will it be in a few years time? 2012 was a big year for advertising. The Olympic Games in London, the... read more →
ComScore have said it. IAB have said it. 15 seconds is KING. Last week in the blog article ‘5 steps to cut down your 60 second TV ad’ we saw... read more →
Several of the major social networks have now embraced video in one form or another. Twitter has Vine which offers 6-second video posting, Instagram just recently began offering 15-second video... read more →
With LinkedIn having just launched sponsored updates, we take a look at social media and how sponsorship and promotion on social networks are the way forward for marketers. LinkedIn is... read more →
Key terms: Click - every time someone clicks on your ad. Impression - every time your ad is shown on site CTR (click through rate) is the amount of times... read more →