The use of stock footage is normally branded as amateur and unprofessional, but these assumptions are misleading. Stock videos are advantageous for a number of reasons: they’re cost effective, efficient,... read more →
How is it advertisers can profit without viewers watching the entirety of their ads? That’s the brilliance of TrueView advertising. TrueView allows YouTube users the option of skipping the advertisement after... read more →
Key terms: Click - every time someone clicks on your ad. Impression - every time your ad is shown on site CTR (click through rate) is the amount of times... read more →
Our time is precious. Especially our time spent browsing the web. As we wade through a plethora of content, constantly seeking entertainment or information our attention span is sharply reduced.... read more →