So you’re happy with your new video ad. You’ve figured out where you want to put said video, but now you need to know how much of an impact your... read more →
WhatsApp started in 2009, and since then has become a go to messaging for millions of people around the world. They were acquired by Facebook in 2014 for 19 billion,... read more →
The race for the White House is seriously heating up and, as the front runners emerge, we look at the use of online & mobile video by the top... read more →
As the political landscape readjusts itself to the will of... read more →
Video isn’t the future of content marketing. It’s the present. Marketing strategists like to claim that video is the future of content marketing, but that’s not entirely true. Yes, video... read more →
[wpvideo WS4Z3sXg] While Facebook’s revenue amounted to less than expected ($3.54 billion rather than the $3.56 billion in revenue expected by analysts), its mobile video ads proved to be a... read more →
Facebook introduced it in 2013, and now Twitter also wants to reap the benefits of auto-play by testing it on some of its videos. Initially Twitter is testing this limitedly;... read more →
As is often the case with a new feature being introduced, it is met with uncertainty. With YouTube’s default autoplay, however, users have come around to it and realized its... read more →
When Facebook announced its 2014 end of year results, they showed off a huge increase in revenues, and monthly active users. The annual achievements from Facebook far outshone those of... read more →
Last month, Facebook’s annual developer conference, F8 took place, and there was a lot of video related talk! One of the prime topics - the introduction of embedded videos. Facebook... read more →