- Researching your target market is key for your brand engagement, choose relevant channels for your targets.
- Evoke strong signals from each channel, this is were media planning comes into action. Have plans for each channel, whats going to be posted and when.
- Respond, respond, respond, this goes without saying. No matter what channel your customers contact you on, respond to them.
- Give channels flexibility – don’t make channels rigid in their content , mix it up a bit.
- Content – use videos and images as much as you can , consumers respond better to rich media.
- Choice – if running ads on Google, Facebook or Pinterest do many variations of the ads to cover as many of your prospectives as possible – take your different demographics into considerations.
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