Twitter announced last week that you can now add an animated GIF to your posts.
— Twitter Support (@Support) June 18, 2014
But what are GIFs, I hear you ask?
An animated GIF is like a mini video. We’ve heard it described as a looping flip book of images. It doesn’t have audio like a video, and in general it’s lower quality and has a smaller file size. Because of their small file size and the fact that they play on a constant loop, they’re perfect for embedding in sites, and viewing on mobiles, where the viewer might have a low bandwidth.
Twitter has set a file limit of 5MB for uploading GIFs, but don’t worry, you can still convert a 10 second video ad into a nice little GIF, e.g. we made this…
and here’s how it looks as a tweet:
— Viddyad (@viddyad) June 26, 2014