When thinking of social media and social networking sites to market your company on, you may think of sites such as Twitter and Facebook before you think of LinkedIn. LinkedIn, however, is great place for you to create an introduction to your business and give updates on new developments as they occur in your company or in your respective field.

Let’s take a look at a few ways you can use LinkedIn to optimize your business’ reach and impact.

Introduce your company

Creating a LinkedIn page for your business gives you the opportunity to provide people with a brief overview. This way people will be able to find more information whether they are doing research or stumble upon your page.

Use LinkedIn to introduce customers and potential customers to your company, update your followers on exciting news, and engage with your followers. You are able to control how you tell your company’s story and you can provide all the information your customers and potential customers need before they decide whether or not to use your services.

Post articles and blogs

LinkedIn is also a very effective platform for posting blogs and articles that you have written for your followers to read. Any content you post will appear in the feed of LinkedIn users, exposing your content to a wider audience and enabling it to grab the attention of users who may go on to investigate your company further. Your posts will also show people who show interest in your company that you are actively involved in your respective field.

Your team members can also add you company to their LinkedIn profiles. By doing this, they are exposing their connections to your organization, expanding your reach, and attracting new customers.

Network with potential customers and experts in your field

According to LinkedIn, 50% of its members say they are more likely to purchase products from a company that they have interacted with on Linkedin. It is important to consider using LinkedIn to reach out to individuals who you believe may be interested in your product or service.

An easy way to go about doing this is to sign up for a Linkedin Business Plus premium account. For $59.99 per month you are able to:

• Contact anyone on LinkedIn—from a potential client to an interested investor—with 15 InMail messages
• Find connections faster with advanced search filters (groups, years of experience, function, seniority, etc.)
• See who has viewed your profile in the last 90 days (free accounts are only able to see the last five viewers)
• Perform unlimited profile searches up to your third-degree connections

Find new hires

LinkedIn has quickly become one of the go to places for people to find new job opportunities and for companies to find a new team member quickly and easily. You can use your business profile page acts as a channel for giving potential hires more insight into your company.

Naturally, you want the best team for your business. LinkedIn simplifies a lot of the recruitment process by setting up a platform for individuals to find companies with open positions. People can find out more information on the organization and the job, and connect directly with members of the business. Sell yourself on the site and find the right people for the job.

Buy advertising space

Creating advertisements for your company on LinkedIn is a very similar process to using Google AdWords or other social networks like Facebook.

Linkedin is especially useful for companies who use a business to business rather than a business to consumer one. You can target businesses by job title, industry, company size, and seniority. If you have a product specifically for CEOs in the engineering industry, you can address your ads directly to them on LinkedIn.

Even if you don’t use all of the services that LinkedIn offers for your business, there are still many options that will greatly enhance how you market your business.

If you know any others ways to utillise Linkedin for your marketing campaigns please leave a comment!