Videology have just released their video ad stats for Q1.
What All You Advertisers Need to Know
US consumers favor 15 seconds ads and they like to view them on mobile device. European consumers favor 30 second ads and yes, they also like to watch them on a mobile device.
Taking both sets of stats into consideration, US consumers are more seasoned video ad viewers – all age demographics are nearly equal in click-through and video completion rates (see below). As European advertisers move towards video, both VCR and CTR will rise.
US Video Performance
European Video Performance
Where are the Ads Being Placed?
In both the European and US video market, at least half of the total ad dollars are being spent placing commercials on entertainment sites.
Top 3 placement sites:
US Video Ad Market
- Entertainment sites (54%)
- News & Info (25%)
- Other (7%)
European Video Ad Market
- Entertainment (50%)
- News & Info (11%)
- Portal (9%)
Check out the full reports here.