Over the last 12 months Twitter has been easing its users into increased advertisers presence. Back in May, Twitter’s advertising platform Amplify allowed advertisers to post sponsored video clips to users Home feeds with ESPN and Ford Fusion leading the way. Other updates since then include extended photos in tweets and advertising being made available to brands in the UK, Ireland and Canada.
Advertisers can now choose from promoted accounts, promoted tweets and promoted trends when considering advertising. The new feature of TV conversation targeting means that brands can target users that may have been exposed to their TV ad, this is tracked through hashtags used in conversations. [youtube=http://www.youtube.com/watch?v=Lzxlo6_AkF0&w=560&h=315]
Instagram have also launched video ads with MTV’s video posts being among the top shared.
Facebook are yet to launch their auto play video ads. However, brands that use Facebook advertising can post links with a video ad and with the ‘boost post’ advertising feature, their video has the potential to be seen by thousands of users.
Google+ is similar to Facebook in that it supports video uploads and preview thumbnails, such as the one below.
Video ads can be used everywhere and can have a major influence on conversions, have you made your video ad yet?
- Twitter Offers TV Audiences Without TV Advertising | Digital – Advertising Age (huguesrey.wordpress.com)
- Twitter Can Now Target Any Ad to TV Fans (variety.com)
- Twitter Ads Can Now Target TV Conversations (webpronews.com)
- Twitter Now Running Pre-Roll Ads (mukeshbalani.wordpress.com)