With the World Cup only days away, video marketing has been the main focus for the biggest brands out there. Nike, Samsung and Castrol are battling it out for the top shared video of the summer and Coca-Cola have launched their biggest video marketing campaign ever.
Unruly Media just published the below infographic showing the ‘World Cup of Video Shares’:
Their video just got over 1.3 million shares and 2,109,356 views already! Football greats like Ronaldo, Neymar and Rooney are the stars and it’s a roaring success. What’s even better is that the tournament hasn’t even started yet! This one will definitely hit the 2 million share mark before the winners are crowned.
Samsung – ‘The Training’
With 39,373,389 views and 971,504 shares. Samsung have really struck gold with this one! Again, it features the talents of the wing wizard Ronaldo and an alien invasion!
Neymar Jr. & his freestyle team take on Gymkhana king Ken Block in his rally car. This is probably one of the boldest of the videos. So far it’s got 962,206 shares and 14,933,666 views.
Coca-Cola – Video Marketing Champions
Coca-Cola take top spot with their ever evolving marketing efforts. They’ve launched “Everyone’s Invited”, their biggest marketing campaign yet.
Key elements of the campaign include
- “One World, One Game” television and digital film
- “Where Will Happiness Strike Next” documentary-style short films
- The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign
- The Happiness Flag – the largest photomosaic ever created featuring fan faces and messages
- FIFA World Cup™ Trophy Tour by Coca-Cola
- A uniquely Brazilian visual identity
Check out some of the Coca-Cola videos below:
Check out what we put together with some of our 20 million + stock content! For free!
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