So you’ve made a new video for your business, it grabs the viewer’s’ attention, it’s informative and it hits at viewers emotions but what next? You’ve made this great video but what do you do with it? How will you get people to see it? For this you have a number of options. At this point in time if you own a business in the western world and don’t know about YouTube, I can only assume that you live in some class of a cave with no internet access. If this is the case, welcome to the world of the internet, we like cats here. But in all seriousness we won’t explain the options around YouTube because you most likely know them. Upload your video ad and then use that video ad for a campaign that plays before a YouTube video. That is the very first go to for video advertising and if you want to learn more click here.
So you probably know about social network advertising but do you know that these social networks want you to start advertising with video, not just text and pictures? By 2017 69% of all traffic online will be video.
Video has a much higher engagement rate than text, so it is only natural that social networks are pushing for their advertisers to use video rather than text. This is simply because with higher engagement rates these social networks will earn more money from its advertisers.
Video is taking over online, especially on social networking sites so it only makes sense for you to post your new video ad onto the social networking sites that you are utilising. It means that you can get higher engagement with your target market, which in turn will drive sales.
Why not embed your new video ad onto your website. Studies show that websites with a video retain visitors for an extra 2 minutes over sites with no video.
That is an extra 2 minutes you have to sell your product or service, and with 55% of visitors leaving a site within 15 seconds can you really not afford to everything you can to gain that extra 2 minutes?
Have you considered digital signage for your video ad? While you may be focusing on online marketing, it might be helpful to look offline as well. Digital signage can be found everywhere, especially in retail outlets, so why not place your new video ad on one of these digital signs. It will gain the attention of passers-by much quicker than a static advertisement. With digital video ads actually keeping customers happy in stores, this would be a great opportunity for your business to advertise to potential customers.
How about you send your video in an email? If you already have an email marketing campaign set up, it would be easy to insert your video into the emails that you send. Statistics say that a video in an email increases click through rates by 65%. That’s a high increase and one that can so easily be achieved by simply adding a video to an email that you are already sending. If you are not already emailing customers, it should be considered. People on an email database have willingly opted in to receive news about your company so why not utilise that.
When you’ve thought about your options for your new video ad, consider making some new videos for your products. 85% of people are more likely to purchase a product after watching a video about said product.
So to recap
- Use video ads on social networks.
- Embed the video on your website.
- Consider digital signage.
- Send a video email.
Still don’t have that dream video ad, or want to make more? Viddyad.com gives you the option to create quick and easy video ads, using stock footage or just by uploading your own content.