It’s the biggest sporting event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversation. Here’s what to expect over the next few weeks!
Twitter Overload
Twitter will be a center point for everything World Cup related- we’ll be sharing some match stats and predictions before every game from our Twitter account so watch this space.
Already there’s been a massive amount of tweeting done, check out the chart below. Nearly 5 million tweets relating to the World Cup have been posted in the last month. It will only increase in the next 7 days and sky rocket from then on!
Increased video sharing everywhere!
FIFA sponsors and partners have already got massive attention with their videos launched earlier in the year. Video Sharing will sky rocket over the next 7 days and continue throughout the tournament, we’ve found some more videos that will no doubt be successful in the coming weeks.
[vimeo 95967765 w=500 h=281]
World Cup 2014 from Postoffice Amsterdam on Vimeo.
Johnson & Johnson are the official healthcare sponsors of the World Cup, they’ve launched the below video, and although it barely mentions the World Cup itself, it may be successful yet.
[youtube https://www.youtube.com/watch?v=yA65j6TDVig]
More FIFA Videos
This will be FIFA’s year of video success, every week their official YouTube Channel adds another promotional video. Over the past 12 months FIFA have added videos on every team, venue and on Brazil itself, as well as highlights and goals from classic previous World Cups- Subscribe to their channel here. We’ve picked out our favorite videos below:
[youtube https://www.youtube.com/watch?v=kDz4ywq2zxs]
[youtube https://www.youtube.com/watch?v=3pL5i6JsydI?list=PLCGIzmTE4d0i2NWTTxIMvIfkN0YYECfKE]
[youtube https://www.youtube.com/watch?v=O1SzYMvPQGE?list=PLCGIzmTE4d0gX9KR7I4-sr2O6PtwMi_vE]
Google Maps coming to the rescue
Not only have all venues been added but indoor maps for venues are also available. Pretty cool for those lucky ones who will be attending.
Not only have they updated street view, but you can now search results and schedules through “Google Now.”
[youtube https://www.youtube.com/watch?v=TABfdDcVKNg]
Ambush Marketing
Without fail and at every major sporting event Paddy Power have capitalized on media attention. So we can expect something massive from them. They’ve kicked off their campaign with this video
[youtube https://www.youtube.com/watch?v=iJFQ1QG5Hno]
Maybe Bavaria will repeat their World Cup 2010 stunt:
Fifa have put stricter rules in place for brands that are not partners or sponsors, but that has never stopped the hardcore ambush marketers before.
